Our
people

Hi, nice to
meet you.

Kate
Shaughnessy

CEO

Dreamer, strategist, storyteller, spark-maker.
20+ years turning ideas into impact.

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Kate
Shaughnessy

Kate will happily tell you she’s a dreamer, which is exactly why she co-built a business where dreaming is part of the job description. She’s the spark that keeps PINE moving, turning late-night what ifs into big, bold heck yes we did moments.

For more than 20 years, Kate has been building brands that matter and inspiring teams to do their best work, proving that positivity isn’t fluff, it’s fuel.


Part strategist, part storyteller, part professional possibility-maker, Kate helps clients break molds and make big moves.

Off the clock, Kate cranks the music while cooking, belts out full-volume carpool karaoke, and bikes or hikes like she’s got endless summer energy. She lives for lake days, ocean dips, and her favorite role of all; mama bear to two amazing humans (even if it means playing Uber driver on demand).

Partner
CEO

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Steve
DiMeo

Chief Creative
Officer

South Philly original.
30+ years of creative magic. Equal parts heart, humor, and hustle.

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Steve
DiMeo

Fuhgeddaboudit! Steve is a true South Philly original, and maybe one of the largest collectors of vintage advertising icons (his obsession is very real).

With 30+ years of experience, Steve’s seen and concepted it all, from pizza chains to pharma giants, high-tech innovations to no-tech nostalgia.

His superpower? Turning client challenges into ideas that surprise, delight, and actually move the needle.

When he’s not leading creative at PINE, he’s perfecting his family’s pasta gravy recipe or teaching the next generation of minds at Temple University, a role he’s loved for over 15 years.

With Steve at the helm, PINE’s creative is equal parts heart, humor, and South Philly spice.

Partner
Chief Creative Officer

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Samantha
Locke

Strategic
Account Lead

Detail-tamer, problem-solver, and relationship-builder.

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Samantha
Locke

Sam is a strategic Account Director with a background in fashion and design, giving her a rare blend of creativity, precision, and business sense.

She’s not just the calm in the storm, she’s the one mapping the course through it. Known for building trusted client relationships and translating goals into actionable plans, Sam ensures teams deliver work that moves the needle.

Fashion taught her to have an eye for detail; PINE gave her the space to turn that into results. Basically: if there’s chaos, Sam turns it into a roadmap.

Strategic
Account Lead

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Samantha
Locke

Strategic Account
Lead

Detail-tamer, problem-solver, and relationship-builder.

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Samantha
Locke

Sam is a strategic Account Director with a background in fashion and design, giving her a rare blend of creativity, precision, and business sense.

She’s not just the calm in the storm, she’s the one mapping the course through it. Known for building trusted client relationships and translating goals into actionable plans, Sam ensures teams deliver work that moves the needle.

Fashion taught her an eye for detail; PINE gave her the space to turn that into results. Basically: if there’s chaos, Sam turns it into a roadmap.

Strategic
Account Lead

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Kate
Elfatah

Strategic
Digital Lead

Content, strategy, digital brilliance — powered by creativity and data.

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Kate
Elfatah

For 15+ years, Kate’s been in the digital trenches, building brands, mastering social, and crafting content that actually gets noticed (and shared).

She’s not just a strategist, she’s a creative force, blending smart data moves with a little bit of marketing magic.

When she’s not mapping out your digital domination, she’s reviewing movies and TV for major outlets or producing events as bold as her ideas.

Kate’s mix of brains, creativity, and fun makes her the go-to pro for brands ready to level up online.

Strategic Digital
Lead

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Kate
Elfatah

Strategic Digital
Lead

Content, strategy, digital brilliance — powered by creativity and data.

read more

Kate
Elfatah

For 15+ years, Kate’s been in the digital trenches, building brands, mastering social, and crafting content that actually gets noticed (and shared).

She’s not just a strategist, she’s a creative force, blending smart data moves with a little bit of marketing magic.

When she’s not mapping out your digital domination, she’s reviewing movies and TV for major outlets or producing events as bold as her ideas.

Kate’s mix of brains, creativity, and fun makes her the go-to pro for brands ready to level up online.

Strategic Digital
Lead

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Felix
Tannenbaum

Curiosity
Director

Our alien-in-residence. Enough said.

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Felix
Tannenbaum

With over 462 years of experience in multi-dimensional travel and societal studies, Felix brings his unique insights to the agency.

Always one to probe for deeper answers that many humans may fail to ask, Felix’s superpowers include the ability to see what makes people think, why they act the way they do, and what makes them scream.

Outside of the office, he spends time tinkering with theoretical physics experiments, quantum tunneling, and micro-brewing.

Curiosity
Director

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Extended
network

Behind every great idea is a team built with purpose.

PINE partners with a trusted network of strategists, writers, designers, developers, media planners, and subject-matter experts,  people we’ve collaborated with for years and know by heart.

Each project brings together the right mix of talent to fit the moment, ensuring every client gets senior-level expertise, fresh perspective, and creative chemistry that just works.

Together, we’re grounded in trust, driven by possibility, and ready to build something bold with you.