21Unified needed a clear, modern identity to represent its Labor Management Fund—one that could bridge leadership and labor while positioning the organization as a forward-thinking force in the construction industry.
PINE partnered with the team to create a new brand from the ground up, including a new name, identity, and strategic foundation. We clarified the audience, evolved the organization’s voice, and launched a new website in just two weeks. High-impact creative—from a large-scale photo shoot featuring real tradespeople to advertising, social, and promotional materials—brought the brand to life across channels.
The result: a confident, mission-driven brand that transformed a complex concept into a clear story, strengthened partner and funding conversations, and created a strong foundation for long-term growth and engagement across the specialty trades.