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Reception area wall with blue letters spelling 'SAUL EWING' between two green horizontal lines and 'LLP' in smaller letters, next to a potted plant and wooden bench.Office lobby wall with the text 'SAUL EWING LLP' in dark blue letters between two lime green horizontal lines.

Saul Ewing

Building Market Awareness and Showcasing Office Culture

As Saul Ewing expanded its national footprint, the firm needed to introduce a new Los Angeles office while also strengthening recruitment efforts in Chicago.

Apple iMac on a wooden desk displaying a Los Angeles Times webpage with a headline about the Saul approach.iMac on a desk displaying the Los Angeles Times website with a headline advertisement that reads 'Discover the power of The Saul Approach.'

PINE partnered with Saul Ewing to tell both stories in a way that felt cohesive and human. In Los Angeles, we helped build awareness and credibility for the new office through clear, market-specific messaging. In Chicago, we created a culture-driven video that showcased the people, energy, and day-to-day experience of the office, giving prospective hires an authentic look at what it feels like to work at the firm.

Brochure on a wooden desk with text about inspiring attorneys and trust in clients from Saul Ewing law firm.
Billboard in city between tall glass buildings reading 'A culture of innovation never runs out of big ideas. That's the power of The Saul Approach.'

The result: stronger visibility in a new market, a compelling recruitment tool rooted in real culture, and storytelling that reinforces Saul Ewing’s brand while allowing each office to shine in its own way.