As Saul Ewing expanded its national footprint, the firm needed to introduce a new Los Angeles office while also strengthening recruitment efforts in Chicago.
PINE partnered with Saul Ewing to tell both stories in a way that felt cohesive and human. In Los Angeles, we helped build awareness and credibility for the new office through clear, market-specific messaging. In Chicago, we created a culture-driven video that showcased the people, energy, and day-to-day experience of the office, giving prospective hires an authentic look at what it feels like to work at the firm.
The result: stronger visibility in a new market, a compelling recruitment tool rooted in real culture, and storytelling that reinforces Saul Ewing’s brand while allowing each office to shine in its own way.